Since this is a first step towards a lean business plan, here’s a reminder: The lean business plan is for internal use only. Don’t sweat the text. Just do very simple descriptions you can keep track of and use as reminders. Here are some examples to help. These are the strategy summaries in the lean business plans of a small business social media consultant, a local bicycle retailer, and a soup subscription business. In each case, you can see how the strategy fundamentals of problem, solution, and market, and the identity in the tag line or mantra at the top. They all work together to define a business strategy.

Sample 1: For a small business social media consultant:

Sample 2: For a bicycle retailer

Sample 3: A Soup Subscription Business