Why this site?

Tim Berry, business plan expert

I’m on a mission. I want to change business planning. For everybody. Including you. And I’m frustrated, dammit. We’re in 2015 now, but too many people have the wrong idea of what a business plan is and what it’s for.

A business plan isn’t a long boring formal document, daunting to do, required for some business plan event. It’s something every business should use, a tool for managing the business better.

No. It’s not a document, it’s a plan. It’s what’s going to happen, when,

No, it’s short, simple, streamlined, just big enough to steer the business. Just big enough to meet the business need. It’s about results. It’s about managing a business. Accountability. Metrics. Priorities. It starts simple and grows organically.

I’m Tim Berry. And what do I know about business planning? See for yourself… 

One thought on “Why this site?

  1. Jacqui Purdy

    Hi Tim
    Your book was recommended to me, so I ordered the print version on amazon. Having given it the first read through to get the gist of it (do-able in a day what a delight!!!) I just wanted to tell you how much I have enjoyed it. Succinct, approachable, minimal jargon. Hugely refreshing to fel confident to create a business plan striped based to what is genuinely essential, useful and easy to work with – continuously. I will be using it to help me guide my journey with own business and will be recommending it to friends and clients.


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