This section contains more detailed information, tips and traps, suggestions, food for thought, and more discussion. Chapter by chapter, I left the additional information contained here for this last section because people are different: some want all the detail in order, and others want to go quickly through the main points.Decisions Decisions

Appendix A covers Starting Costs. It’s here in the appendix because it applies only to startups, not to businesses that already exists. It’s about how to estimate startup costs at the beginning.

Appendix B is called Sharing Your Plan. Your lean business planning is something you use often to get what you want from the business. And sometimes you need to share more to outsiders, for some business purpose such as applying for commercial credit, seeking investors, and other reasons. This appendix covers how you add to your lean plan with summaries, pitch presentation, and so forth.

Appendix C is about getting angel investment. It’s here because I’m involved in an angel investment group and I read business plans from startups seeking angel investment. This is my view on how a business plan works for startup founders and angel investors. It includes discussions of what angels want in a business, what they want in a business plans, and how to present and optimize.


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