Tag Archives: IMO strategy

Business Tactics Checklist

Tactics are easier to recognize than define. Focus on content, what’s supposed to happen. Think of tactics as absorbing the traditional marketing plan, product plan, and financing plan. Your next step will be to set these tactics into a plan with concrete milestones, performance metrics, lists of assumptions, and so on. This brainstorming list should… Read More »

Real-World Business Strategy

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” – Michael Porter The above quote combines beautifully with the other Michael Porter quote at the beginning of Chapter 4, Set Your Strategy. “The essence of strategy is choosing what not to do.” That’s how I see strategy in the real world. Like… Read More »