Let’s look at tactics for Have Presence, the social media service whose strategy was a model for the lean plan strategy section. Notice that the tactics are simple: reminders for management, things to track later with specific dates and deadlines and tracking results. They are added to topics selected from the outline in LivePlan, and this plan modifies the LivePlan outline (an easy-to-use feature of LivePlan) to adopt the preferred lean business plan structure.
Marketing and Sales Tactics
Sample Tactics for Bicycle Store
Sales and Marketing Tactics
Tactics in a Lean Plan are Simple Lists
You see in these examples that listing tactics in a lean business plan is a long way from the “elaborate business plan” you may need later. Don’t worry about text, editing, and descriptions. Just use bullet points to remind yourself and your team what the plan is.